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Research papers

Give us this day our daily effect

This paper focuses on how radio reach builds up. When do our listeners start to recognise radio spots? After how many days of airing, after how many times of hearing? The results are based on a telephone survey among 3,889 radio listeners and show us...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Karin Schut, John H. Faasse
June 17, 2004
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Citation

Schut and Faasse (2004a, June 17). Give us this day our daily effect. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/give-us-this-day-our-daily-effect